Among the alleged NCAA violations committed by the UNLV basketball program in the late 1980s under coach Jerry Tarkanian, star forward Larry Johnson obtained the use of a car $ 32,000 sports card from a Las Vegas dealership.
On Tuesday, a sports marketing company in Las Vegas announced that the 13 stock players on the UNLV list will receive a monthly car allowance of $ 500 from a local Toyota dealership.
Maybe they’ll pick the Avalon luxury sedan, or a two-door GR Supra sports car, or a Highlander SUV, or a Tacoma, double cab, six-speed all-terrain pickup in Barcelona Red Metallic.
Everything is perfectly legal under new NCAA name, image and likeness rules for college athletes, and the latest salute in a rapidly escalating arms race among football and basketball programs Division I ball. It is believed to be the first car contract for an entire team.
Blueprint Sports made the announcement as part of its Las Vegas business launch, committing to provide “both local and digital revenue opportunities to all athletes in their markets and nationwide while managing their name. , their image and likeness ”. The great tennis player Andre Agassi, originally from Las Vegas, is among the investors.
“This is a game-changer for college sports because it gives us players a next level opportunity to build our brands,” Rebels point guard Marvin Coleman said in a statement. “I love giving back to the community and interacting with the fans, so it’s really exciting to work with a company like Blueprint Sports that will look out for us and bring these and other business opportunities our way.”
The deal is for one year and gives players the option to use the $ 500 per month for a vehicle at Findlay Toyota or take it in the form of an allowance to cover other expenses. Players would presumably be required to pay state and federal taxes on the money as well as personal auto insurance, which could be $ 200 or more per month.
Athletes from the state of San Diego have tried their hand at the NIL agreements, but especially the games, T-shirts and local restaurants and nothing quite close to what Rebel basketball players will receive. Basketball coach Brian Dutcher was absent on Tuesday and was unavailable for comment.
Findlay Toyota is part of the Findlay Automotive Group created by Cliff Findlay, a longtime UNLV basketball coach. He also founded Findlay Prep, a basketball academy in nearby Henderson, Nevada that featured some of the country’s top high school players (and sent several to UNLV) before disbanding in 2019. .
Logic Commercial Real Estate and other UNLV boosters make the auto transaction easier, according to Blueprint Sports. In return, players would make appearances, promote sponsorships on social media, and provide other marketing services.
Critics of the unblocking of NIL rights for varsity athletes feared it would become an incentive to recruit with little regulation. A recent poll of over 100 Div. CBS Sports coaches have found that 61% believe it will increase cheating in college sports. A trainer called NIL “legal cheating”.
Texas A&M and Texas Athletes can get paid for exclusive interviews with websites that cover their teams. A chain of mixed martial arts gyms donates $ 500 per month to every Miami scholarship soccer player to promote the gyms on social media.
TCU football coach Gary Patterson said SEC schools are already trying to lure their best players with lucrative NIL deals and he could lose up to 30 players after the season.
“In taxes, do you do short forms or do you make deductions? Patterson told a group of TCU boosters last month. “I can promise you there is no one in this room doing the short form.” This is what I am talking about in recruiting. Everyone lives in the gray area. Everyone in this room lives in the gray area. Ultimately, we will have to live in the gray area if we are to keep pace.
“Players recruit players. When a child calls, “Well, how do they take care of you? If they don’t say they give me this, then the kid won’t come.