welcome to Sportico’s Transactions Wire, a weekly recap of sports industry personnel, partnerships and purchases
Excel hires four, including first content manager
Excel Sports Management added Ryan Holcomb as the agency’s first chief content officer. Holcomb will join the agency’s media division to lead the creation and development of original content and programming. Holcomb joins Excel from the World Surf League, where he served as Executive Vice President of WSL Studios and led the league’s content division by developing programming, selling concepts and leading branded content efforts. . Nick Baratta is also joining a content creation role, as a senior graphic designer, after leaving FanDuel. On the basketball side, Nik Jayaram comes on board as director of basketball partnerships, sales after working at FaZe, and Matt Kelly acts as an agent, coaches and executives, basketball. He had previously been an attorney at Kelly Law Group.
Legends appoints a vice president project development
Legends named John Nicholson as Vice President of Project Development, Legends International. Nicholson has over 30 years of project development and management experience, and he will be based in Legends’ London office, initially focused on strengthening the company’s overall planning activities in the region. Prior to joining Legends International, Nicholson was Director of Operations at Mace North America, an international construction and consulting firm. Nicholson’s experience includes the London 2012 Summer Olympics where he managed the development of the Athletes’ Village, Aquatics Center and International Broadcast Center. He received an OBE for his contribution to the Games. In addition, he was project manager for Chelsea FC’s stadium, hotel and residential development in Chelsea Village, London.
The Miami Grand Prix names its president
Formula 1 Grand Prix Crypto.com Miami Named Tyler Epp President. Epp previously served as senior vice president and chief operating officer of the global event and has more than 20 years of senior management experience spanning multiple sports. Richard Cregan, the driving force behind the inaugural event, will move into an advisory role. Epp joined South Florida Motorsports after eight successful years with the Kansas City Chiefs. He also served as General Manager of Hall of Fame Racing, a NASCAR Sprint Cup Series team, and Sports Management Network, a motorsports representation and consulting firm. He also spent five years with Chip Ganassi Racing, serving as Director of Team Operations and Business Development.
INFLCR expands into new NIL markets with new partnerships
A new agreement between the INFLCR and multiple marketplace solutions gives college athletes access to hundreds of brands and thousands of individual NIL opportunities in one centralized location. MarketPryce, Nocap Sports, Mogl, and Embassy will use INFLCR’s global exchange, allowing them to offer deals directly within the INFLCR app. Similar to the INFLCR Local Exchange, where local businesses connect with athletes from specific institutions and provide NIL opportunities, Marketplaces will bring national brands to athletes through their multiple sales teams with expertise and of unique services. Each of the new partners will use newsletters to communicate direct offers and deliver value to varsity athletes within the INFLCR app. This feature allows athletes to review and accept offers, review and sign a contract, and receive payments.
Big Ten Starts Partnership Division, Hires Leader
The Big Ten Conference and Big Ten Network have created Big Ten Corporate Partnerships, a dedicated team to lead corporate sponsorships and partner activations at the conference league level. Industry veteran Tyler Kupper was tapped to lead the new venture as Vice President of Sponsorships. BTCP will provide strategic corporate sponsorships, partnership activations, television and digital media inventory, and creative publicity opportunities associated with league-level events and VIP fan experiences during conference championships and tournaments . Kupper was previously director of revenue for Weatherman Umbrella and director of sports marketing for USA Today Sports Media Group. BTCP’s assets will include impactful linear and digital media inventory, onsite promotional activation, onsite signage, official designations and corporate hospitality.