Chicago, Ill.-Rose Pest Solutions will partner with Northwestern University and Chicago Wolves for the fourth year in a row to raise literacy awareness and help get books to underserved communities through the bank of Bernie’s books.
Janelle Iaccino, a bug expert at Rose Pest Solutions, said the company wants to help make it easier to create stronger, smarter kids in the community it serves.
“There is a fragile window to childhood where you can make a difference by reading physical books,” Iaccino said. “We want to be part of it. “
The Books for Buckets campaign was created by Northwestern Athletics and Rose Pest Solutions in 2018 to help promote literature. Over the past two fall and winter sports seasons, Northwestern Men’s Basketball and Rose Pest Solutions have teamed up to host community book drives, fan contests, three point donations and other activities. Book for Buckets promotes literacy in several ways.
For every three-point score in the Northwestern men’s basketball home games, Rose Pest Solutions donates a set of 12 pounds through Bernie’s book bank.
During basketball season, for every six pounds donated, donors will receive one Northwestern men’s basketball ticket. Donations can be made at Rose Pest Solution locations in Chicago, Wheeling, Northfield and Lombard, Ill. So far 17,582 books have been donated through Books for Buckets.
Each year, donations followed one after the previous year. During the 2020-2021 football playoffs, Rose Pest Control launched an expansion to Books for Buckers called “Books for Boots,” where the company donated 12 pounds for every extra point or field goal achieved by Northwestern. in the Big Ten Championship game and the Citrus Bol. This resulted in a donation of an additional 84 pounds.
During the 2020-21 basketball season, the Books for Buckers campaign turned to a virtual literacy program to encourage home reading among K-8 children who were at home. during the pandemic. All attendees who read age-appropriate books in November 2020 had the opportunity to receive Northwestern Athletics and Rose Pest Solution giveaways and special discounts from local businesses.
Over 240 Chicago-area students participated in the 2020 Virtual Literacy Reading Program and read 1,718 books throughout the month of November. The program was so popular during the pandemic that it will return in the spring of 2022 even if the students are back to school. This year, Rose Pest Solution plans to reach hundreds of additional students in the surrounding area.
Rose Pest Control also encourages families to participate in the Score for Charity program with the Chicago Wolves. For every save made by the Wolves goalie, Rose Pest Solutions will donate a set of books to Bernie’s book bank. In exchange for donations of books throughout the season, donors will receive tickets to Wolves.
“We recently gave two checks to Bernie’s, one from our program with NU Sports for $ 2,400 and one from our program with Wolves for $ 2,100 for the last few seasons with them,” said Iaccino. “It’s so good to be a part of such an awesome community effort.”