On Wednesday, Pixellot and SuperSport agreed to create a network of high schools for athletes, families, coaches and scouts in South Africa.
Through this important partnership, Pixellot, the world’s leading provider of AI-Automated â¢ sports production solutions, and SuperSport, a major sports content delivery aggregator across sub-Saharan Africa, will provide high-quality, automated team sports coverage.
âOne of the biggest obstacles to broadcasting more sport, at any level, is the cost of production. Pixellot camera technology is pretty amazing in that you effectively have a camera that you can set up on the sports field and it uses AI to track the ball.
You no longer need several cameraman and woman to be present in the same place â, declared Marc Jury, CEO of SuperSport.
Following the partnership between the two companies, high school teams, coaches and players in South Africa will see The Pixellot system produce and broadcast games and highlights.
This content will be available live and on demand and coaches and players will be able to share it with their friends, teammates and family.
âWe are delighted to announce the new high school sports platform with Supersport and Nashua, leased by our partner ITV in Africa. As a leading provider of AI-Automated video and analytics solutions for sports, we are confident that the sports experience for many families will never be the same again, âsaid Alon Werber, CEO of Pixellot.
This partnership marks a further step towards the promotion of high school and professional basketball in Africa, which began with the creation of the Basketball Africa League.
The league has already entered its inaugural season, which started on May 16, with 12 teams from 12 African countries.