The partnership will see DCT Abu Dhabi, as part of “Visit Abu Dhabi”, the UAE capital’s tourism promotion initiative, serve as the official tourism destination partner of the NBA in China, Europe, Middle East and North Africa.
Abu Dhabi will host NBA preseason games starting with two games in October 2022. The participating teams and the host venue will be announced at a later date. Fans can express interest in receiving more information by visiting nba.com/abudhabi.
The partnership will also include a variety of interactive fan events featuring appearances by current and former NBA players, the launch of the NBA Jr. Boys and Girls Leagues in UAE schools promoting teamwork and inclusion, a series of NBA Fit clinics promoting health and wellness and an NBA 2K League exhibition event.
HE Mohamed Khalifa Al Mubarak, President of DCT Abu Dhabi, said: “Today’s announcement once again demonstrates the emirate’s position as a premier hotbed for global sports and for attracting top talent. Abu Dhabi is committed to further developing as a dynamic global destination, adding the NBA to our impressive portfolio of sporting and entertainment events throughout the year, only strengthens the position of the capital of the Arab Emirates united as a center of sporting excellence. of the UAE Strategy, which emphasizes empowering youth and building a sustainable future for the nation and future generations. “
“As we celebrate 75 years of the NBAe Anniversary season, partnered with DCT Abu Dhabi to bring the first NBA and NBA 2K League games and events in the United Arab Emirates mark an important milestone in the continued global growth of basketball, ”said the NBA Deputy Commissioner and COO. Marc Tatum. “Abu Dhabi is a vibrant multicultural hub with a proven track record in hosting world-class sporting events, and this partnership will not only bring the NBA and NBA live 2K The league experience to fans in the Middle East, but it will also create opportunities for boys and girls to learn the fundamentals and core values of the game through a variety of local programs and fan events. “
During the 2021-22 NBA season, NBA games and programming will reach fans in 11 countries in the Middle East. Fans in the Middle East can access many video highlights, news, stats, scores and original digital content in Arabic about the NBA official online destination. Fans in the region can also watch all NBA games live and on demand on NBA League Pass, the league’s premium live game subscription service.
Abu Dhabi has consistently demonstrated its ability to host world-class sporting events. Pioneering initiatives such as DCT Abu Dhabi’s ‘Go Safe Certification’ underscore the city’s unwavering commitment to the health and safety of the community and visitors, while allowing it to continue to host the best sporting events in direct. For more information on Abu Dhabi, please visit: https://visitabudhabi.ae/en/campaign/time-is-now.
About the Ministry of Culture and Tourism – Abu Dhabi
Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) drives sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s broader global ambitions Dhabi. By working in partnership with the organizations that define the Emirate’s position as a premier international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate efforts and investments, propose innovative solutions and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the people, heritage and landscape of the Emirate. We are working to enhance Abu Dhabi’s status as a place of unparalleled authenticity, innovation and experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thinking.
About the NBA
The NBA is a global sports and media company built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly manage the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. The NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital assets include NBA TV, NBA.com, the NBA app, and the NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league is tackling important social issues by working with internationally recognized youth serving organizations that support education, youth and family development, and health-related causes.
SOURCE DCT Abu Dhabi; NBA