Basketball’s parent body, FIBA hosted a digital communication and media workshop in Colombo this weekend. Hovsep Seraydarian, Communications Manager, Asia led the workshop.
Under the leadership of the new President of the Sri Lanka Basketball Federation, Aelian Gunawardene, the game is reaching new heights and the workshop will help SLBF promote the game to players, fans and the general public.
Three years ago, the FIBA domain ID changed from fiba.com to fiba.basketball. The parent body encouraged national federations to achieve this unique identity.
Sri Lanka has now obtained this unique domain name. It is an online unification of basketball under a common domain. www.srilanka.basketball is under construction and traffic will be diverted to the new web.
In the immediate future, the SLBF can now be contacted via [email protected] and key office and function managers are given basketball mailing addresses for better communication.
“It was a pleasure to participate in a strategic session on basketball marketing in Sri Lanka led by Hovsep Seraydarian,” said SLBF President Aelian Gunawardene.
“We are proud to be the first sports organization in Sri Lanka to have its own online identity as @ srilanka.basketball and to better understand the latest marketing concepts in international sports marketing,” Gunawardene added.