Elite college basketball programs like Duke, North Carolina, Kentucky, or Kansas usually have their picks on the NCAA recruiting track and transfer portal. This forced other teams to get creative in order to compete for national championships. Enter international recruitment. If these blue blood programs want to land an international player, they can usually do it.
This fact will probably never change.
For example, when Kentucky really prioritizes a player, chances are that John Calipari will close the deal. But international recruiting has really started to explode across the country because you can discover a difference maker who might have slipped through the cracks.
A ton of talented players will come to the United States to play high school basketball, but waiting for them to move is no longer enough. Many coaches across the country devote huge amounts of time, money and resources to flying around the world in search of talent.