Coles Express has announced a historic partnership with semi-professional basketball league NBL1 until the end of the 2023 season.
Under the agreement, the Coles Express logo will be incorporated into the NBL1 logo and all logos of the NBL1 conference. Coles Express signage will also be displayed in all stadiums while other exciting activations will be implemented throughout the partnership.
Coles Express is a leading fuel and convenience retailer with 723 stores across Australia and nearly 5,700 team members.
The partnership supports all five state-based women’s and men’s leagues, helping deliver nearly 1,500 NBL1 games per year to 71 metropolitan and regional basketball centers across the country, watched by around a quarter of a million spectators. . It will support the game from the local level, offering junior players a path to aspire to elite basketball through their local association.
Brad Joyner, NBL1 Commercial Director, said: “This is a historic day for NBL1 as we announce Coles Express as the league’s inaugural naming rights partner.
“To have such a reliable Australian brand associated with NBL1 and the wider basketball community is fantastic for the sport.
“As a community driven product, the values of Coles Express align perfectly with those of NBL1. We look forward to this exciting journey ahead with Coles Express and hope it will be the start of a long and successful partnership.
“With live streaming of all games, immense social media coverage and marketing, and world-class female and male players, NBL1 has been a game-changer for semi-professional sport in Australia. Partnerships with trusted brands like Coles Express underscore the power of NBL1 as we seek to grow basketball across the country. “
Coles Express Executive General Manager Michael Courtney said Coles Express is proud to partner with NBL1.
“As a member of Coles Group, we are committed to building strong and resilient communities with the goal of helping Australians lead healthier and happier lives. We are proud to partner with community organizations like NBL1 to generate health benefits.
“Our respective brands mean a lot to the community, whether it’s at NBL1 base basketball events or our Coles Express team members supporting customers across the country when they are on the road. We are excited to help defend and develop basketball in Australia and look forward to getting even more involved in our local communities through this fantastic partnership. “
Coles Express joins other big brands at Bunnings and Foot Locker in partnership with NBL1 and sees the value the league brings to the Australian sports landscape.