NBA Digital today announced a new “NBABet” content initiative, which will include the launch of a weekly NBA TV show and betting-focused content on NBA.com, the NBA app and social platforms.
As part of this multiplatform offering, the NBA, Turner Sports and BetMGM will present NBA TV’s first live studio show dedicated to betting-focused information and analysis – NBABet presented by BetMGM – starting Friday. May 21 at 6:30 p.m. ET. The weekly 30-minute show kicks off the day before the start of the NBA Playoffs and will continue through the first two rounds of the Playoffs.
Based out of WarnerMedia Studios in Atlanta, the show’s fast-paced format will include league-wide NBA betting analysis and industry expert breakdowns. As an NBABet Showcase Partner, the BetMGM data feed will be integrated and the latest BetMGM NBA odds will be displayed throughout each show.
In the second round of the playoffs, NBA.com and the NBA app will feature a new NBABet section, which will include editorial content for fans of content partners like Action Network, Bleacher Report, and Yahoo Sports, among others. The weekly show will also be available to NBA TV subscribers.
The NBA is also launching a new social media account, @NBABet, which will be programmed by The Action Network. @NBABet will engage NBA fans with video segments, highlights, analysis, insights, trends and more – all from a betting perspective.
For the past two seasons, NBA Digital has offered NBABet Stream, an alternative betting-focused TV show for NBA League Pass and NBA TV subscribers, which featured betting-focused graphics and expert commentary from Action Network, Bleacher Report and Yahoo Sports.
About the NBA
The NBA is a global sports and media company built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League, and the NBA 2K League. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and products for sale in more than 100,000 stores in 100 countries on six continents. The NBA rosters at the start of the 2020-21 season included 107 international players from 41 countries. NBA Digital assets include NBA TV, NBA.com, the NBA app, and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and subscribers worldwide across all league, team and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth organizations that support education, youth and family development, and health-related causes.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader in delivering premium sports content to all platforms, widely recognized for its extensive partnerships with NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship and the National Hockey League. The Turner Sports portfolio also includes Bleacher Report, the # 1 digital destination for young sports fans, driving engagement and video views across all social platforms and the B / R app, with top brands like as House of Highlights, B / R Football, B / R Gridiron, B / R Kicks, B / R Betting, B / R Walk-Off and B / R Gaming. Turner Sports co-manages NBA Digital – including NBA TV,NBA.com, NBA LEAGUE Pass, the NBA app andNBAGLEAGUE.com– as good asNCAA.comand the NCAA March Madness Live product suite. Visit the Turner Sports online press room for additional press material; follow Turner Sports on Twitter at @TurnerSportsPR.
BetMGM is a market leader in sports betting and gaming entertainment, a pioneer in the online gaming industry. Born from a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM Resorts’ land and online sports betting businesses in the United States, major tournaments poker and online games. . Using state-of-the-art technology licensed from Entain, BetMGM offers online sports betting and gaming through market leading brands such as BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information visit http://www.betmgminc.com/.
About NBA Digital
NBA Digital is the broad, multiplatform portfolio of NBA digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA app, NBA.com, NBA League Pass and NBAGLEAGUE.com.
About the action network
Launched in October 2018, The Action Network provides premium sports betting analytics, real-time odds, and in-depth data and tools through its website and app. Serving millions of users on its web and app platform, as well as its social handles, Action has been featured in The New York Times, The Washington Post, The Wall Street Journal, CNBC, ESPN, Fox Sports , Sports Business Journal and dozens of other media. as a leading source of primary sports betting news, information and data.