July 02, 2008
A friend who once commented that Wired was the Cosmo of technology news would’ve appreciated the following from the article, “Study Refutes Niche Theory Spawned by Web,” in today’s Wall Street Journal:
Faithful readers of this column might recall its own skepticism about the idea when the book first hit the stores. In retrospect, “The Long Tail” seems to have followed the template of many Wired articles: take a partly true, modestly interesting, tech-friendly idea and puff it up to Second Coming proportions.